>
Market Insights & Segmentation
Starting at the market, national or global level, we develop a foundational understanding of your current and potential customers.
You will walk away with in-depth insights for a well-informed marketing, branding and product strategy.
-
We strengthen your customer base by identifying key touch points and opportunities to make them more effective
-
Our team provides an understanding of where to best reach your potential customers and the right messaging to drive customer acquisition
-
Our research will assess the needs to message and features to build to drive a loyal customer base
-
We map the customer purchase process to identify triggers, needs, drivers and barriers, and moments of truth to improve the customer experience and sales growth
-
Based on behaviors and attitudes, our expert researchers create meaningful consumer segments. We then provide brand positioning with segment profiles for your team to align your marketing strategy
-
We uncover differing features, functionalities, and customer needs to create occasions for creative concepts or product positioning ideas
>
Product, Pricing, and Category Management
We evaluate your existing product category fit to advise on two potential directions: optimizing your current product or introducing a new one.
With the right testing, your ideas will be primed to drive category growth.
-
Our team uncovers potential new features or products and conducts an initial assessment of the product concept. We then identify ideas with the highest potential for further development.
-
We measure the value of a new product and the likely take rate of the product to consumers. Our team will also assess the incremental value of product features when they are sold separately or bundled.
-
Our team identifies the best consumers to target, marketing channels to leverage, and features to emphasize for the product as it gains product maturation and customer familiarity over time.
-
We explore potential product extensions or market extensions of the current product through needs assessment as it aligns with your business strategy.
-
Our researchers test services or products with differing price thresholds and combinations of features and functionalities against consumer targets of interest. The result addresses your business objectives for revenue or profit optimization.
>
Marketing & Brand Strategy
What does your company stand for?
We take a read on your current brand image and then track how it changes over time. With each marketing campaign, we monitor brand perceptions and critical benchmark KPIs for a more focused and consistent brand strategy.
-
We assess the positioning of your brand’s awareness, call to action ability, and attribute strength compared to the competition and among target segments of interest. These insights ensure proper strategy alignment and identify white space opportunities.
-
Our team guides your creative’s ability to break through to target customers and the brand impact of differing marketing channels.
-
We verify the initial creative’s core concept with consumers and make recommendations on how to refine the look, feel, and attribute messaging. Your team will have the tools to align creative with your marketing and brand strategy across a variety of creative mediums.
>
Sales & Channel Effectiveness
Increase your sales effectiveness through an in-depth understanding of the desired customer experience, including key drivers and barriers to purchase.
-
We examine tone, value proposition, sales experience, collateral, fit and more to identify what drives successful sales with your target customers.
-
Our team identifies the criteria that drive success or failure, comparison to the competition, and criteria fit with differing segments of customers.
-
We work to establish a set of KPIs for channel success, provide initial benchmarks, track KPIs over time, and look at how those channels drive return on investment.
-
We test thresholds for promotion success and who to best target, as well as defining the optimal messaging to drive promotions and offers.
-
Our researchers develop and refine existing loyalty and rewards programs to activate the desired target customer behavior. Results may include increased purchase frequency, volume, and more.
>
Service & Customer Experience
Are you trying to improve the customer experience or identify new incremental revenue opportunities? We identify ways to enhance your current service offerings or offer higher-level solutions for increased revenue and customer loyalty.
-
We identify important satisfaction drivers at critical customer touch points that drive customer satisfaction. In addition, our team tracks and benchmarks those drivers to prioritize customer feedback and improve the customer experience.
-
Our team uncovers current customer behavior and preferences to identify opportunities to improve customer service experience and migrate customers to more cost-effective channels.
-
Based on customer needs and perceived value, we explore service offerings designed to generate incremental revenue and improve customer service and support delivery.